1. Proper Anchor Tag Usage
Always use proper <a> tags with a valid href attribute for internal and external links. Search engines crawl links only when they are correctly formatted in HTML. For example, use <a href=”https://example.com/seo-services”>SEO Services</a> instead of JavaScript-based or onclick links.
2. Limit Links Per Page
Having too many links on a page can dilute link value and affect crawl efficiency. It is recommended to keep links under 100 per page where possible. For example, avoid adding excessive footer or sidebar links that are not useful to users.
3. Homepage Link Accessibility
Your homepage should link to all important categories and service pages. This helps search engine crawlers discover key pages quickly. For example, main services like SEO, PPC, and Content Marketing should be directly accessible from the homepage menu or body content.
4. Relevant Anchor Text
Anchor text should clearly describe the linked page content. Instead of using vague text like “Click Here,” use descriptive text like “Technical SEO Checklist.” This improves user experience and helps search engines understand page relevance.
5. Avoid Duplicate Links
Do not link multiple times to the same URL on a single page unless necessary. Repeating the same link in content, sidebar, and footer excessively provides no extra SEO benefit. Keep linking natural and user-focused.
6. Strengthen Popular Pages
Add internal links to pages that already rank well or generate high traffic. This distributes authority and improves overall site performance. For example, link to your top-performing “SEO Audit Guide” from relevant blog posts.
7. Link Headings, Not “Read More”
Instead of using generic “Read More” buttons, hyperlink the actual post or section title. For example, link the heading “Complete On-Page SEO Guide” directly to the article. This provides better keyword context to search engines.
8. Avoid Anchor Text Over-Optimization
Do not repeatedly use the exact same keyword-rich anchor text across multiple pages. For example, avoid linking every time with “Best SEO Company in Delhi.” Use variations to keep it natural and avoid spam signals.
9. No Orphan Pages
Every page should have at least one internal link pointing to it. Orphan pages are difficult for search engines to discover and index. Use category pages, sitemap links, or contextual links to ensure proper crawlability.